In a bold move that blends luxury fashion with emerging digital culture, Ralph Lauren has launched “Polo Beach”, an interactive experience within Roblox that transports players to an idyllic coastal town inspired by the brand’s classic aesthetic.

Available at ralphlauren.com/roblox, the project offers full immersion in the East Coast beach lifestyle, combining fashion, adventure, and community.

🏄‍♂️ Activities and Exploration

Users can take part in a variety of sports, from surfing the waves to paragliding off the cliffs. They can also explore the town by bike, stopping by Ralph’s Coffee, RL 67 Sounds, and the Ralph Lauren store to customize an iconic Polo shirt. It’s a world of fun and adventure inspired by Ralph Lauren’s love for the East Coast.

🎬 Featured Locations

• Lauren Lookout: Inspired by coastal lighthouses, this is the perfect spot to admire the beauty of Polo Beach.
• Ralph’s Cinema: A floating theater where players can relax in front of a big screen and enjoy exclusive content.
• RL 67 Beach Club: A casual lounge and restaurant that acts as the local hangout. Players can grab food from Ralph’s Hotdogs, enjoy sunset bonfires, or dance the night away at RL 67 Sounds while creating their own seaside playlists.

👕 Customization and Fashion

Players can personalize their avatars with a variety of outfits inspired by Ralph Lauren’s Spring 2025 collection. From Polo shirts to sporty jackets, each piece reflects the timeless elegance of the brand.

🌐 Impact on the Roblox Community

Since its launch, Polo Beach has attracted over 1.6 million players, with an average rating of 85.2%. Developers have implemented quests, rewards, and special events to keep the community engaged. User-generated content (UGC) elements have also been added, allowing players to unlock exclusive items through in-game interactions.

“Polo Beach” is a digital extension of Ralph Lauren’s coastal style, blending fashion, fun, and community for a new generation.